What You Need to Know About Accelerated Mobile Pages (AMPs)


What You Need to Know About Accelerated Mobile Pages (AMPs)

  AMP is an open-source project aimed at improving mobile web content's performance and user experience. It was launched in 2015 by Google and

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AMP is an open-source project aimed at improving mobile web content’s performance and user experience. It was launched in 2015 by Google and has become a popular way for publishers to create fast-loading, mobile-optimized web pages.

In recent years, people have taken a massive interest in mobile technology that they left behind their desktops and switched to a mobile-friendly environment. This change brought people’s attention to Accelerated Mobile Pages.

Here is what you need to know about Accelerated Mobile Pages: onestopdesigning

What does AMP mean?

AMP means Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) is a set of technical guidelines and libraries for building mobile-optimized web pages. The core idea behind AMP is to simplify HTML, reduce JavaScript, and optimize resource loading, resulting in faster pages. Accelerated Mobile Pages are stored on Google’s servers so they can be delivered quickly to users worldwide.

How does AMP make its speed so fast?

Accelerated Mobile Pages are designed to be fast because of some technical features they utilize. Simplified HTML as AMP HTML is a subset of regular HTML with some tags and attributes disallowed. This simplifies the HTML structure, making rendering the page lighter and faster. The AMP does not slow down external resources such as third-party JavaScript. Additionally, you have to use a streamlined version of CSS as AMP has restricted some CSS functionalities for adequately functioning and loading the sites. AMP also prioritizes loading resources, such as images and videos, to ensure that the most important content is loaded first. Accelerated Mobile Pages can be cached by various content delivery networks, which helps to speed up the delivery of content to the user.

These features lead to a faster and smoother user experience, especially on slow or unreliable mobile networks.

Benefits of Using Accelerated Mobile Pages

Fast Page Loading

One of the primary benefits of using AMP is faster page load times. Pages built with AMP technology load four times faster and use ten times fewer data than traditional mobile pages. This improved performance leads to a better user experience, lower bounce rates, and higher engagement.

Better Search Engine Optimization

Another benefit of Accelerated Mobile Pages is better to search engine optimization (SEO). This can improve search engine results, as search engines like Google prioritize fast-loading pages in their results. Using AMP can also increase content visibility, as Google often displays AMP pages in its mobile search results with a distinctive lightning bolt icon. Though, Google has stated that AMP pages are more likely to be shown in its Top Stories carousel, which can drive significant traffic to your site.

Easy to Create

Because AMP landing pages use standard web technologies, they are easy to create. Most developers usually complete an AMP version of a page within a week. A straightforward approach to create accelerated mobile pages that are efficient as well as by using Google Web Designer.

AMP & Its Limitations

While Accelerated Mobile Pages provide many benefits, it also has some limitations.

Limited Use of JavaScript

One of the most significant limitations is the restricted use of JavaScript to ensure quick loading times. This can limit the functionality and customization options available on your pages. Essential interactions and animations can be added with the limited JavaScript support provided by the AMP library. However, heavy JavaScript usage can compromise the performance benefits of AMP, so it’s recommended to keep JavaScript usage to a minimum.

Limited Control Over Hosting & Content Delivery

Accelerated Mobile Pages come with some limitations when it comes to hosting and content delivery. With Accelerated Mobile Pages, websites have limited control over the look and feel of their pages, as there are strict guidelines to follow. Additionally, the content delivery network (CDN) is managed by Google, meaning that website owners need complete control over how their content is delivered. While these limitations may seem restrictive, they also allow for faster load times, improved user experience, and increased visibility in search results.

For whom is AMP best suited?

Now as we know what AMP is and how does it work? So, the biggest question is, ‘Is AMP the right choice for our business?’ So, Accelerated Mobile Pages, AMP technology is best for you if you need help with your website’s page speed, the traffic generated on your site is primarily through mobile resources, or you want to appear in Top Stories with a large percentage of your content.

Setting Up Accelerated Technology On Your Site

Setting up Accelerated Mobile Pages on your site is relatively straightforward. You will need to create separate AMP versions of your pages and add a few lines of code to your site’s HTML. You can also use WordPress plugins or other tools to automate the process.

Debugging & Validation

To ensure that your accelerated mobile pages are optimized and working correctly, you should validate your pages using the AMP validation tool. This tool will check your pages for any errors or issues that could impact performance.

Analytics & Tracking

Accelerated Mobile Pages provides built-in support for Google Analytics, so you can track the performance of your AMP pages and make data-driven decisions about your content strategy. You can also integrate other analytics tools and platforms, such as Adobe Analytics or Piwik, into your Accelerated Mobile Pages.


Accelerated Mobile Pages (AMP) are an excellent option for publishers looking to improve the speed and performance of their mobile web content. While there are some limitations to using AMP, the benefits of faster page load times and better search engine optimization make it an attractive solution for many businesses. By following the guidelines and using the tools provided by the AMP project, you can create mobile-optimized pages that deliver a fast, seamless experience to your users.