Sales Funnel: An Effective Marketing Tool For E-Commerce Business


Sales Funnel: An Effective Marketing Tool For E-Commerce Business

A sales funnel an important marketing concept that depicts the journey a customer goes through on the way to purchase. Depending on the different comp

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A sales funnel an important marketing concept that depicts the journey a customer goes through on the way to purchase. Depending on the different company’s model, there are generally three steps to a sales funnel. These steps are usually termed the top, middle, and bottom of the funnel. These ecommerce funnels are helpful in organizing sales processes by sending the right message at the right time. They help you in noticing what part of your sales process is faulty and which part is converting. You can use their criterion for improving the market strategies by identifying the shortcoming in the process.

The ecommerce sales funnel an insight into the thought process of customers in each stage of the purchasing process. This information allows for the right kind of investment in the marketing channels and activities. These insights create the most suitable messaging at each stage and convert more prospects into paying customers. Amongst many companies offering sales funnel builders, High Level offers the best services. Their premium quality services help in the effective building of the best sales funnel for increasing sales. By using the High Level Coupon Code, get the best offers on the sales funnel builder and increase your company’s profit.

Let us discuss in detail the mechanism of the sales funnel and the various stages.

What are the different stages of a sales funnel?

Every consumer passes through different stages of the sales funnel. From the moment they hear about your product or service till the time they make a purchase is part of the stages of the funnel. There is no universally accepted set standard for the number of stages required for converting prospects into customers. Generally speaking, there are five stages of the sales funnel; they are as follows:

1. Awareness stage

The first stage of the sales funnel helps people to gain awareness about the products and services. They may hear about the product through social media, advertising, and or word of mouth. The primary goal of this stage is to create awareness about the brand and address the prospect’s problems and find solutions. This stage helps to take your brand in front of your target audience at the lowest price.

The awareness stage would be a prospect learning about the company for the first time. The learning can be done through clicking on one of your ads, reading your blogs, or finding your website via Google or Amazon search.

2. The Consideration/Evaluation Stage 

This stage comes after the awareness stage, in the middle of the funnel. This stage allows the prospects to move as they are aware of their problems. The next step is to tell the solution, and your solution has to be good. Then only you will be considered by the prospects in finding the solution to your problem. The primary aim of this stage is to convert the visitors into email subscribers.


3. Purchase Stage (Bottom Of The Funnel)

This is the most decisive stage of the sales funnel, where prospects will decide to buy your products. All the previous stages will contribute to convincing prospects to decide to buy their products. As of now, customers have all the information about your company, so now they will look through the pricing and packaging options. For this stage, sales pages, webinars, and calls will be helpful in convincing prospects to make purchases.

4. Post-Purchase

This stage talks about the events after the first purchase. You keep the loop open by making it easier for your customers to become repeat customers. Just set up email sequences and follow up on your customers. Furthermore, consistent engagement with your customers after purchase will help you in upselling them at a higher package.

Let us have a look at the sales funnel framework for higher conversions.

How to create a sales funnel for business?

For building a sales funnel, the first thing you need is a prospect who can move through the funnel. As soon as you have the prospect, start tracking their behavior and engagement using lead scoring to know their location.

The framework mentioned below will help you in building an effective sales funnel for your business:


1. Build a Landing Page

The prospect will know about your company by visiting your landing page. Especially if they are signing up for a webinar, clicking on ads, or downloading an ebook from your page. So it is very important to design your web page carefully and in a very easy language. The page must clearly communicate about your company and the several benefits offered. And make sure the landing page contains prospects for entering user’s information. This will help you to capture the email address of the prospect so that you can communicate with them in the future.

Sales Funnel

2. Offer something of value

In this part, you have to do something of value to your prospect in exchange for their email address. You can give upsells, downsells, and order bums. This is an important part of the sales funnel for retaining and bringing new prospects.

Upsells are generally frequent offers you offer your customers after purchasing the main product. It’s all about asking customers to buy a more expensive product after their first purchase. Basically, you are upselling them to a higher package. Similarly, downsells offer alternatives to customers at a lower price as a backup for your upsell.

Finally, cross-selling introduces an additional product in addition to the main product. The logic here is to increase the average order value by introducing additional products. 

3. Start nurturing

This point will mark the movement of the prospect from the awareness stage to the interest stage. As you have their email address from your landing page, you can create a series of emails to share educational content about your offers.

4. Upsell

When the prospects move into the decision stage, you want to navigate the prospects in the direction of purchasing. This may include an extended free trial, a special discount, and a product demo

5. Keep it going

In this part, you will land new customers who are interested in buying or hear out why prospects aren’t interested in purchasing. Either the flow of communication should keep on flowing. For all the new customers, the focus must be on education about the product, engagement, and retention. All those prospects who didn’t make a purchase keep in check witty them by building a new nurture series.  


Wrapping Up With The Sales Funnel

The sales funnel describes the path for your prospects in becoming a customer. It explains the different stages of the customer journey, from the first visit to the closed deal. They are a very helpful tool in increasing the revenue and profit margins of the company. In this article, we have described in detail the sales funnel stages and mechanism to build the funnel. This is a very effective tool to build communication with prospects and convert them into a customer.