According to the latest report by IMARC Group, titled “Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecas
According to the latest report by IMARC Group, titled “Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on online advertising market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global online advertising market size reached US$ 186.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 349.6 Billion by 2027, exhibiting a growth rate (CAGR) of 10.9% during 2022-2027.
Online advertising is a type of marketing and advertising technique that uses the Internet to deliver promotional marketing messages to consumers. It offers promotional marketing messages through data collection and targeting potential customers. It includes email marketing, social media marketing, and search engine marketing (SEM), various types of display advertising, and mobile advertising. Additionally, it frequently involves a publisher and advertiser integrating advertisements into its online content and providing the advertisements to be displayed on the publisher’s content. It is known to be a powerful and cost-effective way to reach a large audience of potential customers and target relevant and interested consumers by geography, demographics, interests, or behavior. Moreover, it aids in generating leads, boosting sales, growing brand awareness, and driving website traffic. Some of the common types of online advertising include text ads, display ads, and videos.
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The escalating mobile utilization among the masses majorly drives the global market. This can be supported by the rising penetration of the Internet of Things (IoT) and the growing sales of smartphones across the globe. With the rise of mobile usage, multiple businesses are heavily investing in online advertising to reach more customers, which is significantly supporting the market. Coupled with this, the widespread adoption of online advertising across various industries, including healthcare, automotive, consumer packaged goods (CPG), media and entertainment, retail, education, and banking, is impacting the market favorably. Apart from this, numerous online start-ups are shifting to self-serve platforms that allow small businesses to advertise with ease is acting as another growth-inducing factor. Furthermore, the advent of programmatic advertising that automates buying and selling online advertising space is creating a positive market outlook.
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Online Advertising Market Segmentation:
Our report has categorized the market based on region and type.
Breakup by Type:
- Others (lead generation, rich media, etc.)
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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