Websites are not a collection or number of pages linked together by links. It’s an interface. It’s a place where different entities — in this example, a person, or company, web presence — can interact and affect one another. It creates an experience for visitors. As designers in a UI design company, it is our job to ensure that the experience is as enjoyable as possible.
Interface design, which concentrates on the layout and functionality of interfaces, can be a sub-set of user experience. It focuses not only on the interface but also on the entire experience.
1. Know your users
You need to know who your users are, inside and outside. Yes, that means having all the demographic data available to your analytics app(s). More, this means understanding what they want and what holds them back from reaching their goals.
To reach this level of empathy, you need to go beyond statistical analysis. It involves getting to know those who use your website. It requires speaking to them face-to-face, watching them use your product (and other products), and asking them questions beyond, “What are your thoughts about the designers and UI UX studio?”
2. Define how people will use your interface
Before designing an interface, think about how people will use it. You might not realize how important this is with touch-based devices becoming more common.
Your data analysis and conversations with users will give you insights that will help you make the right decisions about everything, from how people use it to what content you highlight.
3. Set expectations
Many interactions with apps or sites have consequences. Clicking on a button can cause you to spend money, erase a site, or make a comment about grandma’s birthday cake. You can also feel anxious when there are consequences.
Make sure users are informed about the consequences of clicking a button. This can be achieved by a UI UX design agency.
4. Expect mistakes
Although people do make mistakes, they shouldn’t (always have to) suffer the consequences. There are two ways you can reduce the impact of human errors:
Many mistakes are avoided with eCommerce and form design. Buttons are inactive until you have filled out all fields. Forms will alert you if an email address isn’t entered. Pop-ups prompt you to confirm that you are ready to abandon your shopping cart.
5. Feedback is important and fast
The real world gives us feedback. We speak and others respond. We scratch cats and they purr or hiss depending on their mood and how much of our cat scratching it is.
That loading animation is what I want. Let that button pop out and snap back when I tap it – but not too much. You can give me a virtual hi-five when you do something we agree on is great.
6. Take care when deciding on the size and location of your elements
In other words, the more you can move your cursor (or finger!) on something the quicker it will be. This can have many implications for interaction design, but the three most important ones are:
Make buttons and other “click targets”, such as icons or text links, large enough to be seen and clicked. This is especially important for menus, typography, and other links, as too little space could lead to people clicking on wrong links over and over again.
Make the buttons that perform the most common actions visible and larger
Place navigation and other visual interactive elements like search bars on the edges and corners of the screen. This might sound odd, but it’s true. It reduces the user’s need for accuracy. They don’t need to worry about exceeding their click target.
Be mindful of your interaction model when considering the size and placement of elements. If you have a site that requires horizontal scrolling instead of vertical scrolling, it is important to consider how to tell users about this unusual interaction type.