Thinking about how to distinguish your tobacco brand in the hypercompetitive market? Searching for unique and creative marketing strategies that up-r
Thinking about how to distinguish your tobacco brand in the hypercompetitive market? Searching for unique and creative marketing strategies that up-rank your products exclusively in the market? Are you worried about the sales of your cigarette products? Your problems have a solution in excellent cigarette packaging. There are several steps you can take to create exceptional cigarette packaging.
Packaging’s primary function has always been to protect the product, but increased competition has made it perform multiple sales functions. Your cigarette box is a mobile advertisement used to promote tobacco products. Cigarette advertising has proven to be effective in increasing tobacco consumption which ultimately affects on company’s revenue.
Ways to Design Cigarette Boxes:
Designing a cigarette package is an art and requires creativity and knowledge of the cigarette industry. Tobacco brands must consider how to appeal to their target audience when designing their packaging. Creating a distinctive cigarette package requires experience, creativity, and precision. It’s an opportunity to set your product apart from your competitors and connect with your customers, leading to a longer sales cycle.
Upgrade Quality Packaging Material:
Cigarette packaging is an essential part of a smoker’s life. The packaging of cigarettes should be attractive and protect the product from damage as cigarettes are delicate products, so good quality material is required for preserving its shelf life. Cardboard, corrugated, and bus board give strong packaging that saves them from any loss during jerks or jumps during transportation. Moreover, also provide safety from extreme temperature changes and careless physical handling process. Many companies promote eco-friendly packaging to show themselves as eco-friendly. Kraft is the best packaging material that is fully recycled and biodegradable.
Studies of cigarette packs have revealed that plain boxes are perceived by smokers less favorably than full branded packs. While the original color of the box remained, the brand name was printed in a standard font on the bottom of the pack’s face. Smokers evaluated the plain boxes as less friendly, trendy, and mature than the original branded packs. Non-smokers also noted the structural differences between standardized and stylish packages. They also favored packs with slimmer, more discreet designs. However, shoulder boxes seem to be fantastic and appealing. Moreover, attractive images and graphics on cigarette boxes make them catchy for buyers.
Selection from Variety of Colors:
Color is one of the most potent elements of cigarette packaging. While most smokers don’t pay much attention to color, some are attracted to brands that use bright colors. For example, bright yellow cigarettes are more attractive to smokers than their white counterparts. This is because bright colors make smokers more likely to notice them. Your box color also relates to your logo color schemes, as it impacts an excellent impression on the viewers.
Using custom-printed electronic cigarette packaging is an excellent way to distinguish your brand. Your brand’s logo will be prominently displayed on your packaging, making it easier for customers to recognize. Additionally, you will find that people are more likely to buy your product if it has a logo. Highlight your brand name and other important information using the latest printing techniques, such as flexography, digital printing, and offset printing. You can print health warnings and safety parameters directly on the packaging. Other printing options include integrating QR codes into the label. Such features can help ensure the authenticity of cigarette products.
Embellishment with Coatings:
A cigarette box’s coating and lamination are essential because they protect the cigarettes from moisture and deterioration. This also prevents the cigarette from losing its aroma. However, the outer layer can also have other vital functions. For instance, the outer coating can be designed to have an attractive pattern or design. A high-quality coating will make details more vibrant. Moreover, the lamination and coating will provide a more professional image to the packaging.
The lamination of a cigarette box can add a luxurious look to the packaging. Matte lamination is widely used in luxury packaging as it offers a sleek and minimalist appearance. It’s also very durable and elegant. Different finishes can also enhance the color of a box. A glossy cigarette box can be glimmering and luxurious.
Sophisticated packaging gives a unique look to the packed product. Limitless customization options are available in the market. Now it is up to you to choose the best packaging firm that gives you fabulous cigarette boxes. The Cigarette Boxes is one of the leading packaging solution providers in the United States. They have expert and talented staffs that use the latest, trendy, and creative options for the packaging process. Hurry up! Avail of the opportunity and mark your tobacco brand to the next level.