Enterprise Email Marketing Platform: Benefits & Strategies

Email marketing is a powerful tool for enterprise companies to reach their target customers, but do you know all the benefits? Find out what enterprise email marketing can do for your business!

Enterprise marketing usually strongly emphasizes growth and strategies for building client relationships. Enterprise email marketing is one of these strategies, which uses email as a platform to promote your products and services to a broad audience. Enterprise email marketing automation software is essential to any business strategy since it makes it simpler for companies to reach their target audience by streamlining and automating various marketing operations.

Businesses can monitor the effectiveness of their campaigns and make data-driven decisions with enterprise email marketing platforms. It can be a valuable addition to a company’s marketing strategy, assisting in boosting customer engagement and generating quantifiable results.

Why is Enterprise Email Marketing Important?

Emails are the most efficient way to announce a sale, share industry news, or remarket to customers. Developing an enterprise email marketing strategy helps you connect with your target audience and drive sales at a minimal cost. Email marketing emphasizes communication and awareness with existing clients and customers. You can use emails to entice and attract an outreach campaign for potential customers.

According to Statista, the global email marketing market was valued at around $7 billion in 2020 and is predicted to grow to more than $17 billion by 2027.

Here are some key reasons why enterprise email marketing is important and how it can help your business:

• Stay in contact with your target audience
• Real-time communication with customers
• People interact with emails
• Inform customers about your latest products and services
• Increase traffic to your website
• Share your personalized content
• Easy-to-measure and cost-effective

Enterprise email marketing can help reach your target audience locally, nationally, and globally. Email marketing for enterprises can help you communicate with 10 or 10,000 customers based on your objectives.

Types of Enterprise Email Marketing

Enterprise email marketing has various types that let you connect with potential customers at different points in the sales process. To increase your conversions and sales, you should send different kinds of emails to users based on their position within the sales process.

• Newsletters: By giving visitors important information about your company, newsletters are a great way to develop leads and convert them into paying customers. You can send a newsletter that shares the most recent information about your company and custom content, like your blog posts.
• Promotional emails: Promotional emails promote your services and products and encourage your visitors to take action, like buying something. You can use offers and discounts available to your subscribers in promotional emails to increase interest in your services and products. As a result, you’ll be able to improve sales and get more people to subscribe to your emails.
• Welcome message: These emails are often sent to new customers when they register, but they can also be used to generate sales, follow up with leads, or promote brand awareness. When a welcome message is combined with a special offer, it typically increases customer attention or action.
• Review emails: Customers prefer reviews and frequently read them before making purchases. You can send your customers a follow-up email after they purchase on your website, asking them to review it. You may increase the number of reviews for your products and services and, as a result, the number of conversions by using review emails.
• Abandoned cart emails: Emails delivered to customers who abandon shopping carts are essential for boosting conversions and sales. Many visitors to your website will put items in their shopping carts before deciding not to purchase. Remind website visitors that they left something in their cart with shopping cart abandonment emails, bringing your brand back to their minds and enticing them to convert.

Let’s start by looking at the benefits of email marketing for enterprises, illustrating why it’s among the most successful marketing strategies.

Benefits of Email Marketing for Enterprises

• Improve customer loyalty: Email marketing lets you regularly keep in touch with customers and site visitors. Proven shoppers also appreciate being updated on new products and promotions.
• Customization and unique Content: Enterprise email marketing signifies segmenting your target audience depending on their preferences and desires to send them personalized content. They are made to feel important and valued through customized subject content, like subject lines.
• Increases brand awareness and trust: Emails are more trusted than SMS or social media posts. Thus, communicating through email increases a brand’s reputation and trust. Customers will eventually begin to recognize your brand and look forward to emails if you consistently send marketing emails.
• Lead generation and nurturing: Since users should opt-in to receive your emails, email marketing can help you generate more leads for your business. Furthermore, you can use emails to nurture leads until they’re ready to become customers.
• Better conversion rates: You can boost your conversion rate by email marketing for enterprises. Businesses in all industries have an average email open rate of more than 19.5%. When creating your email campaign for your growing audience, you can benefit from this.
• Cost-effective: Email marketing is affordable and relatively easy to maintain. It functions well and is ideal for small businesses that lack the significant finances of corporate giants. Since several email marketing tools are free, it is an excellent choice for digitally marketing a small business.
• Surveys and feedback: Emails are beneficial for gathering feedback and conducting customer surveys. This feedback can be utilized for marketing and published as testimonials on your website.
• Quicker results: A business will get faster results from email marketing for two reasons. First, you are addressing an audience already interested in your brand, so they will act more quickly to become a customer. Second, unlike social media platforms, emails notify viewers due to personalized targeting.

These are some of the benefits of email marketing for enterprises. Email is an effective marketing strategy for nurturing your audience through a relatable channel. It is essential to create the right campaign and target it to reap the benefits and power up your business.

Enterprise Email Marketing Strategy

Since 2017, the number of emails sent and received globally has increased year over year as the internet has become more accessible. Over 319 billion emails per day were predicted to be sent and received globally in 2021. By 2025, this figure will rise to more than 375 billion daily emails.

Email marketing strategies have changed over time. Emails can provide various business opportunities, from lead generation to customer engagement, regardless of the size and industry of a business. Based on your needs, infrastructure, and organization’s capability, expand your enterprise email marketing strategy with the support of enterprise marketing automation software.

We’ve created a list of key strategies that you can use to improve your campaigns and turn them into powerful marketing assets.

Specify the KPIs

It’s essential to monitor the open and click-through rates of your emails. Determine your key performance indicators, such as your clickthrough rate—the number of email recipients who clicked on a hyperlink in the email—or the conversion rate—the proportion of receivers who made a purchase or completed a form asking for more details. Even the unsubscribe and list growth rates might focus on your emails’ effectiveness.

Growing your subscriber base

You must have subscribers before you can send out emails. There are several strategies to increase your subscriber list, including:

• Adding a button for email signup to your website.
• Motivate email signups in your personalized content.
• Describe the benefits of subscribing to your emails.
• Encourage people on social media networks to sign up for emails.

Increase sales and revenue by placing your brand in front of users who will likely buy your products and services once you’ve built a list of subscribers.

Improve your calls to action (CTA)

Your CTAs may impact the click-through rates of your emails. A poor CTA results in fewer visitors and, eventually, reduced sales; therefore, it’s crucial to spend the time to make sure your CTAs are effective. Try to pick appealing words for subscribers to click on when experimenting with buttons and text CTAs.

Using precise language in CTAs is another good practice. For higher-level CTAs, you want to clearly show your subscribers where you’re sending them. For instance, your CTA can say, “Check out our summer collection,” and the link should go directly to this area of your site if you’re promoting a brand-new product.

Categorize your audience

You can start segmenting your audience once you have collected more email subscribers. For example, your audience can be divided into groups to help you target users with the correct emails.

Your email list can be divided up based on your audience:

• purchasing behavior.
• demographics, such as location and age.
• and other website behavior.

Email segmentation is a highly productive enterprise email marketing strategy.

Share user-generated information

Word-of-mouth marketing is an effective tactic; user-generated content (UGC) is essentially the digital equivalent. Subscribers will want to learn more about your brand and products if they see other customers enjoying them. Incorporating customer photos, videos, reviews, and stories into your emails nurtures a sense of community and encourages more clicks.

Begin a hashtag campaign if you’re having trouble finding user-generated content. Encourage customers to tag you on social media and feature your products to increase awareness and collect UGC in one place. Aside from increasing click-through and conversion rates, including user-generated content can help you build a community around your brand.

Automate email campaigns

Emails automatically sent according to the user’s behavior are called “trigger-based emails.” The most common trigger emails are welcome emails, thank you emails, and transactional emails, like order confirmation emails and email receipts. The trigger emails perform much better and increase revenue than conventional emails.

For instance, create a “surprise” email that automatically emails your best customers and offers them a free annual license of your software, a gift card, or even a coupon code for a box of cupcakes. Your company will incur a small cost, but the payoff will be great. Stay in touch with your customer base based on how they connect with your business. Trigger-based campaigns are an excellent way to communicate with your subscribers.

Reactivate inactive subscribers

Contacts may disengage for various reasons, and not all are bad! They might not require your product for whatever reason. In any case, it is worthwhile to re-engage them. Encouraging customers to make purchases is always simpler and less expensive, even if they are disinterested.

Re-engagement is essential to a successful enterprise email marketing strategy. The goal of your re-engagement email campaign should be to attract the attention of more subscribers. Consider providing them with something new or showcasing an aspect of your business that might interest them.

Send emails at the appropriate time

An email sent during the day will have a much higher open rate than one sent in the middle of the night. Consider when your subscribers are most likely to check their inboxes. If you want to catch them while they’re at work, sending your emails between 9 and 5 is more likely to be successful than sending them on the weekend. Experiment with sending your emails at various times and tracking open and click rates.

Keep track of your progress by sending emails

Sending emails and monitoring campaign progress are significant steps in starting an enterprise email marketing campaign. Although sending emails to many subscribers may seem complicated, a lot of enterprise marketing automation software is available to help you manage your strategy and send your emails. In addition, you might look into email marketing systems to assist you in quickly sending thousands of automated emails to your customers.

Conclusion

Optimize your email marketing strategy right away. Understanding how to write effective emails is one thing. Another is being able to create a successful email marketing strategy. It’s how you establish relationships with your customers, increase revenue, and develop popularity for your brand. Every element of an email marketing campaign must be enhanced for success, from the subject line to the content and CTAs.

So be prepared to speed up your marketing efforts. Putting in a significant effort to communicate with your subscribers on their way to becoming loyal customers will put you ahead of your competition. Choose a reliable enterprise marketing automation software with a proven record of high deliverability.