Custom Web Design for E-Commerce: Best Practices and Strategies


Custom Web Design for E-Commerce: Best Practices and Strategies

Creating the best user experience (UX) and website design for an online store might be difficult. A website's information architecture, site-wide navi

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Creating the best user experience (UX) and website design for an online store might be difficult. A website’s information architecture, site-wide navigation, and individual page layouts are all part of a great user experience. Each choice can potentially alter the chances of making a sale in one way or another.

E-commerce businesses need to make better design decisions due to the extremely slim profit margins. With the help of this collection of successful e-commerce website designs, discover the design best practices other businesses employ.

Help Users Discover What They Require on the Home Page:

One effective UX practice is to have a hero image of your “signature” product on the front page. What else should be on your store’s home page, though? In later screens, list popular product subcategories to link users to further content on your website.

Customers can bypass the main navigation and search functions of the website by going directly to more pertinent site areas by highlighting certain categories on the home page.

One of the most well-liked conversion rate optimization (CRO) tactics for e-commerce websites involves reducing the number of steps in the purchase route.

Provide Preview for Visual Products:

You can enhance your visual merchandising by including a “Quick Preview” option for results shown on product category pages. Many customers perusing an online business could be hesitant to click on a product listing because doing so would prolong their inquiry.

Especially with mobile customers, making them open several tabs or moving back and forth between product lists and specific product pages increases annoyance.

Users can swiftly compare several products while still on the main product list page before making a decision, thanks to the “Quick Preview” function.

This design strategy performs especially effectively for aesthetically appealing things, including apparel, accessories, jewelry, and furniture.

Create a Convenient Content Taxonomy:

Retailers who have more extensive product catalogs must focus more on website taxonomy. Website taxonomy is a logical framework you develop to categorize various sites so people may move between them more easily.

Create appropriate-sized categories and subcategories for your product catalog. To prevent the same product from being listed more than once under the same category or subcategory, your aim is to develop a set of category scopes that are mutually exclusive. IKEA resolves this problem by classifying all products into illustrative categories and subcategories.=

Users may misjudge the scope and diversity of your inventory if you point them in the direction of extremely restricted category scopes. On the other hand, offering too many options within a single category overwhelms customers.

Design Compact Hover-Based Drop-Down Header Menus:

The screen is obscured by massive header menus, which hide information on the browsed page. It’s best to keep the drop-down header menu area attractively narrow like Casper does because many customers may unintentionally activate it (particularly on mobile).

A hover delay—a minimal amount of time the user must hover over the header area before the drop-down menu appears—is also a recommended UX practice for e-commerce websites.

To avoid “flickering” behaviors and unintentional menu activation, a delay of 300 to 500 milliseconds is ideal.

The finest e-commerce websites analyze user cursor movements and anticipate users’ intended actions using sophisticated mouse path algorithms. It’s an additional safeguard against unintentional activation of menus or other hovering page elements.

Minimize Form Fields at Checkout Page:

On e-commerce websites, the average percentage of completed checkout forms is 46.4%. Limit the number of required form fields & checkout procedures if you’re losing more clients. The typical checkout process has 11.8 form fields and more than five phases.

But many e-commerce websites can function just well with eight form fields. Just the details required for delivery and payment should be requested. Defer account creation or membership in a loyalty program to a later screen or distinct post-purchase procedure.

In the following order confirmation email, you may always request account creation. The user is now overjoyed that the transaction is complete and is therefore, more inclined to finish account registration or sign up for your reward program.

Display Product Reviews and Ratings:

When making a decision, consumers frequently refer to independent product reviews. According to statistics, a product with five reviews has a 270% higher chance of selling than one with none. Create a review area if your objectives are to increase conversion rates.

Displaying a numerical rating next to each product, as NIOD does, is good practice. Detailed user feedback should then be placed at the bottom of the product listing page.

You may also create a standardized product review form with writing suggestions to increase the number of product reviews.

For instance, provide a drop-down menu of options for age, product size, desired fit, or other assessment criteria for your customer’s value. A template lessens the cognitive load that is seeing a blank page causes.

Minimize On-Site Pop-Ups:

Most people find pop-ups irritating and obtrusive, especially when they are automatically set to appear a few seconds after visiting the page.

Design crucial UI elements like a discount coupon, feedback form, or live chat help as static, sticky UI elements rather than as self-activating pop-ups to draw attention to them.

Purple buried “chat” and “feedback” behind buttons in peripheral zones and put a sticky bar for current promotions on top of the main menu. Consumers can still easily get this information, but they still need to peruse the available inventory.


Your e-commerce customized web designs should be able to convert a casual visitor into a devoted brand shopper.

Test several approaches to enhancing website navigation, checkout flow, product presentation, and all-areas customer support in order to achieve that.

The field of UX design is always changing. Create new design hypotheses and assumptions, test them on your website, and create a new “best practice” for your brand.