Sat. Jun 25th, 2022
Content Marketing Vs Native Advertising

Content marketing and native advertising are the non-intrusive ways to help brands come close to the target consumers. Websites with content marketing target consumers with non-paid agendas by engaging customers, building trust and achieving the desired result. Yet, native advertising with a wider reach aims to develop an interest in consumers through paid marketing (third party). So, which marketing technique, content marketing (non-paid) or native advertising (paid), is most suitable to generate traffic, engage customers and maximise sales? This article will answer this question by defining and differentiating each term.

What Is Content Marketing?

Content marketing refers to a marketing strategy that attracts, engages and retains a specified audience. Marketers use content marketing to focus on creating and distributing relevant content in response to the underlying needs of the consumers.

Elements of a Content Marketing

Valuable Content

Content marketing is a long-term strategy. A person cannot create it at once. Marketers have to regularly create and publish valuable and relevant content that engages defined consumers. When you succeed in engaging consumers with consistent valuable content marketing, it builds long-term relations with your target consumers.

Distributing A Content

With a large number of content positing every day by many websites, effective distribution of content is a key concern. To resolve this concern, content syndication helps marketers effectively distribute the content. This technique allows re-publishing of the content on websites of third parties. Publishing maximises your target audience’s reach as you have exposed your content in an effective way.

Another technique to distribute the content involves granting permission of sharing the content. Websites should make it easy for the audience to share the content. They should add social sharing buttons in strategic places. If websites fail to provide sharing options, they cannot provide convenience to the audiences in finding their content.

Attract and Retain

The effective strategy to attract and retain target consumers is to thoroughly research them. It involves knowing about your target consumer’s problems, needs and demands entirely. Moreover, understanding what factors influence the purchase decisions of the target consumers. This information will help you in creating effective content marketing. This effective content marketing will attract new consumers and make happy existing consumers as well. However, there are many academic writing services that offer business and advertisement writing facilities. You can also get help from them.

Profitable Action

A website can derive more traffic if it contains original, engaging, well-written, and quality content. The well-written and quality content enthrals target consumers to take action. The action of consumers results in profitable consumer actions for the website and the organisation itself. To create content meaningful, marketers can help their team produce engaging content. Moreover, they should meet the updates of Google and other search engines such as “ranking algorithms work”.

Benefits of Content Marketing

The content marketing strategy is proven to work as it provides a competitive advantage by generating traffic. Some of the benefits of content marketing are as follows;

Increase Traffic

Regular publishing of the need-specific content for target customers assists in driving traffic to your websites. A website can increase traffic through both organic and inorganic traffic. The organic traffic can be better generated with “Search Engine Optimisation”. However, inorganic traffic is generated through guest posting, paid ads, and affiliate marketing as well.

Brand Awareness

Publishing relevant and valuable content that addresses target consumers’ needs is effective in increasing brand awareness.

Build Reputation

The regular content marketing strategy helps in building a sound reputation of a brand and ensures its credibility.

Engages customers

91% Business to Business (B2B) states that content marketing increases customer engagement and maximises sales as a result (Statista, 2021).

What Are Native Ads In Advertising?

Native ads refer to paid advertising to promote brand awareness and sell its products or services. These ads match with the content, style, format, context, and function of the platform where they are placed. For instance, if native ads are placed on social media, they are in line with the form and function of the social media. Native ads usually appear in email ads, recommended widgets, social media posts, and search results. They can be editorials, articles, editorials, and videos.

Benefits Of Native Ads

The key benefits of native ads in advertising are as follows:

User experience

Native ads involve user data in building and designing effective advertising strategies. These strategies best match with the user experiences and interests.


The advertising via native ads reaches built-in audiences for viewers and readers.


Native ads in advertising allow brands to develop connectivity with the users to feel convenient. It is less disturbing than traditional advertising.

Click-through rate (CTR)

The significant benefit of native ads in advertising is that they generate high CTR than other means of advertising.

What Is Native Advertising-Sponsored Content?

Native advertising-sponsored content is paid content in the form of long videos or articles. This advertising aims to match exactly with the form and function of the web page as in the native ads. Sponsored content can be made possible in two ways. One way entails the publisher of the website itself publishes it. The second way involves a third party, a specialist in building clients’ content as well as publishing it.

Native advertising-sponsored content can be videos, articles and blog posts. Sponsored contents are noteworthy advertising tools that offer useful and valuable information about a market offering. They either educate a user about a market offering or entertain them. They are used for promoting a product or service of a brand. They involve a call to action by enthralling to click a link for the purpose it is meant to be.

What Is The Main Difference Between Native Advertising And Content Marketing?

Content marketing is an inbound marketing strategy that aims to build trust, reputation and awareness about a brand. It is a long-term strategy that requires planning and producing quality and well-written content. With originality and quality content, it generates organic visibility and traffic towards your website. Yet, it is time-consuming.

Native advertising is, in fact, an expansion of content marketing that allows the marketer to reach a wider audience. The marketer, through paid advertising, generates immediate potential responses. Yet, this advertising is cost-consuming in comparison to content marketing. But it still reaches a wide audience that a third party has already established.

Final Thoughts

Content marketing is similar to native advertising as both intends to sell a product or service and earn revenue against it. If content marketing and native advertising are done rightly, it ultimately leads to profitable consumer action. Hence, the blend of content marketing and native advertising is suitable to generate traffic, engage customers, and maximise sales.

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