Sun. Jun 26th, 2022
book promotion

What is book promotion?

In its most basic form, book marketing entails putting your product into the hands (or ears, in the case of audiobooks) of potential customers. Marketing may also be “an aggregate…of functions involved in transporting commodities from producer to consumer,” according to Merriam-Webster. The term aggregate serves as a red flag: book marketing will include a lot more than just printing and selling. Fortunately, several of the procedures to book promotions we’ve listed here may be overlapped to save time.

During the writing stage, here are some marketing ideas for your book.

Engage the services of a competent editor. After you’ve finished writing your book and do a self-edit, you’ll want to get it professionally edited. You might want to share it with several beta readers to receive their opinion on the content. Editing may appear to be an afterthought, something that your cousin’s neighbor’s dog-sitter is pleased to undertake for you since he once received an A on an essay. Writers, take note! Simply ask any author who has had to remove their book from Kindle or Kobo due to a slew of negative reviews—not on the plot, but on the grammar and punctuation—how critical it is to engage a professional editor.

It is not for the faint of heart to hire a professional editor. It is, nonetheless, an important component of your book’s overall marketing approach. It’s pointless to try to market something that people aren’t going to like. Worse, it may jeopardize your author’s reputation. If you don’t have all of the cash for editing on hand, you may have your professional editor edit a few chapters every paid month to spread the expense out more equally. The worst that may happen is that they say no, and then you have to ask yourself if you really want to work with that kind of editor.

After your manuscript has been properly edited, you may go on to the formatting stage.

Make a layout for your book. In her blog article “Marketing Your Manuscript,” JoEllen Nordstrom, creator of, notes, “If you want to provide a professional image when you try to market your manuscript, it has to be structured properly and presented in the best way possible.” The best way to format a manuscript is to consider where it will be submitted next: to a self-publishing platform or to a publishing house or marketing agency in search of representation.

When sending your book to US-based publishing houses/marketers, the Chicago Manual of Style suggests using neutral formatting. Begin by printing on letter-sized paper (8.5″ x 11″). Then, all around, pick one-inch margins. The font size, capitalization, and whether the content is set in italics or roman are all constant throughout the document for chapter titles, headers, and subheadings (see CMOS for details). Garamond or Times New Roman are good examples of fonts having “feet.” The lines are double-spaced. There will be no space between paragraphs and they will be indented a half-inch. Because the text is left-aligned rather than center-aligned, the right edge will seem “ragged.”

Check with the book publishing services for overseas release; they may prefer A4 paper and.33-inch paragraph indentations. The rest is pretty much the same.

The formatting for an ePublisher upload varies. It’s still simpler to read font with feet than, say, Calibri, and it should be size 12. Most writers like their works to be center justified rather than left-adjusted, thus line spacing can be closer, perhaps 1.5 or 1.15. Some authors nowadays avoid utilizing paragraph indentation in favor of having a gap between paragraphs (but not a blank line; use the Paragraph spacing option in MS Word for consistent spacing).

After you’ve structured your text, go through it again to make sure you haven’t left anything highlighted (which indicates to a publisher that anything should be placed in italics), bolded (excluding headings and subheadings, if desired), or in all capitals. Instead of attracting a publisher’s or reader’s attention, formatting errors are more likely to irritate them.

Developing a marketing strategy

Take the time to design a marketing plan before or throughout the editing and formatting processes. You’ll be squandering time and money if you don’t have a strategy. You’ll be working nonstop with no structure and likely minimal outcomes.

  1. Create a landing page for your audience to discover more about you, your book, any contests or giveaways, and so on. Include your author profile, book summary, any book-related news events, book launch schedule, invitations to in-person or Zoom book launch parties, and, of course, all of your social media links. Also, don’t forget to provide a link to the book’s purchasing page!
  2. Social media presence: Include connections to your social media accounts as well as a link to your book’s buy page once it’s launched. Cross-reference all of your social media accounts; for example, add your Twitter account to your LinkedIn profile, your YouTube channel to your Instagram page, and so on.
  3. Notify your personal network: Let your friends, family, coworkers, and followers know the book is coming out ahead of time, and simply ask them to help you market it. You may make it enjoyable by hosting in-person (after the epidemic is over) or online Zoom parties (where people come into the call and say nice things about you and share happy memories about how you know each other).
  4. Prepare for book reviews by doing the following: Magazines, trade journals, podcasters, radio stations, and media reviewers all have various dates for receiving an early copy of your book to read and evaluate. You’ll want to schedule it such that their review appears around the same time as yours.
  5. Make an editorial schedule: Put your matchmaker hat on and connect your book’s theme/protagonist with real-world events, such as promoting a book about parents for Mother’s Day, a romance novel for Valentine’s Day, or if your protagonist is a pirate, selling your book on September 19, International Talk Like a Pirate Day! You get my drift.

The Mermaid Publishers blog post “How To Promote Your Book – Marketing Tips For Self-published Authors” provides a wealth of material that can be summarised in a few key areas.

  • Determine your target audience so you may reach out to the proper people. In this day and age, targeted marketing may seem self-evident, but it is worth emphasizing. Don’t waste your time, money, or energy promoting your book to those who are unlikely to buy it.
  • To persuade your target audience to buy your book, write a brief book description. Consider the blurb on the back cover. People in the Before Times would normally take up a book, look at the front, then turn it over and read the back. You want to bring them in and close the deal there. The book description says buy me if the cover art says pick me up.
  • Market to the entire globe online; market to a local audience in person. When it’s safe to do local book shop debuts again, work with the proprietor and discover what makes a successful in-person book launch from their experience. Don’t be scared to venture out of your comfort zone (some writers prefer pen and paper to people). Rely on their knowledge.

Creating a nonfiction marketing strategy

JoEllen Nordstrom talks about the three primary stages of selling your eBook in an interview with KindlePreneur Dave Chesson. 

  • Phase 1: Before you start writing your book, do some research about the industry, the competitors, and successful writing tools, and then plan, outline, and write it.
  • Phase 2: Putting together your book will help you choose a title, subtitle, book cover design, description, editor, keywords, categories, author page data, bio description, and how to sell on Amazon, Kobo, and other platforms.
  • The Final Phase 3: How to track book sales, email followers, use book promo sites, make advertising, acquire reviews, write a press release, and network with other writers are all covered in Launching Your Book.

The ReedsyBlog goes even further, including five stages for promoting your nonfiction book, as well as a printable checklist.

  • Step 1: Write your nonfiction book’s key theme.
  • Step 2: Make sure your book description is perfect.
  • Step 3: Create a Platform
  • Step 4: Advertise and promote your book.
  • Step 5: Make sure your subscribers are taken care of (and monetize them)


While writing, editing, and formatting your book is important, without promotion, you’re unlikely to reach a large number of readers or listeners. You may start planning your marketing strategy before you write your book, while it’s being edited or formatted, or even while you’re writing or revising it. Prepare your author profile, synopsis, and query letter in advance. Create a website for the book as well as a presence on social media. Know who your target audience is and how you may reach them. Make a list of your best supporters (both personal and professional) and ask them to help you promote your book. Make the launch date an event that people want to attend. Remember to make it fun!

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