If your website looks like Gangsta’s Paradise from Coolio’s Gangsta’s Paradise, it’s not surprising. It was 1995, and your company CEO demanded a website. He hires a CTO, an IT person, or a C-whatever-O to make it happen. Needless to say, your website has been sucking since.
Stock photos don’t build credibility
One of the most common questions about stock photos is whether they build credibility on your website. The answer depends on what type of images you want to use, as stock photos can either boost your credibility or ruin it. While there are many benefits to using stock photos for content marketing, they are also unprofessional and do not help your website build credibility. Here are a few things to keep in mind. A good stock photo will not cost you a penny more than a high-quality photograph.
The most important thing to keep in mind is that the images you use should be relevant to the message you want to convey. If you use stock photography to show testimonials, you might not have the right pictures. Stock photos often feature people with unnatural reactions and do not build credibility. Instead, use royalty-free images that are public domain. These images are often free, which means that you can use them without fear of breaking the law.
Navigation is confusing
If the navigation on your website is confusing, your users are not likely to be able to find what they’re looking for. While there are no established best practices for navigation on a website, you can make it more effective by paying attention to what your users expect. People tend to remember choices in a particular order, so make sure the first label leads with the most important immediate next step and final takeaway. If the navigation on your site is confusing, you’re likely to lose users.
Another common cause of website navigation confusion is excessive negative space. Too much negative space makes your website appear empty and confuses users. Too much negative space can also make it harder to find the content you want your visitors to see. If your website has too much negative space, your visitors might think they’ve reached the end of the page and never find it. Your navigation is a vital part of your website’s success, so avoid adding too much of it.
Design isn’t mobile-friendly
Almost 85% of web users get their news on a mobile device. Therefore, if your site isn’t mobile-friendly, you risk alienating your target audience and getting punished by Google. You may think that this is an issue of trend, but it really isn’t. This is because a mobile version of your website is essentially a separate experience than the desktop version. If you’re unsure how to make your website mobile-friendly, consider checking out Google’s Mobile-Friendly Test to find out if you need to make changes to your site.
Mobile browsing has become a huge problem for many brands. According to recent research, nearly half of internet users use their mobile devices to search for products and services.
Web Development Montrose, They spend 48% more money with companies that cater to their needs and preferences. That’s why mobile customers are so crucial. If your site’s design doesn’t adjust to various devices, you risk alienating these consumers and losing them for good. To get ahead of the mobile-first trend, you should make your site mobile-friendly.
Slow load times
A page’s load time is measured in the time it takes to display content after a user clicks it. This can be broken down into two distinct parts: First Contentful Paint (FCP) and DOMContent Loaded (DCL). For example, if two people with different Internet speeds are looking at the same page, one will see images immediately and the other will have to wait for the page to load.
It’s not impossible to have a broken link on your website. While you may have a great idea for a new product or service, chances are, you don’t have time to create a stunning image to promote your company. Fortunately, fixing broken links is relatively simple. Use a tool like the W3C Link Checker to locate broken links and replace them with your own photos and graphics. If your website isn’t optimized for mobile devices, consider installing a plugin like Pingdom to monitor your website’s performance. This way, you’ll know when your site goes down and can fix it right away.
Choosing a domain name that’s brandable
When choosing a domain name, it is important to keep in mind that people are unlikely to remember a long name. A short and brandable name is more likely to be remembered by most visitors. It should be easy for people to type in, and should accurately represent what the website is about. Brandable domain names will also help boost SEO, as they sound like a brand name. This is important because most visitors will use their smartphones to browse the web.
Another tip for selecting a brandable domain name for your website is to avoid a generic name. A generic name usually contains a keyword or two and will not stand out from the crowd. Instead, choose a unique domain name that is unique and easy to remember. Choose a phrase or new words that describe the nature of your business, but avoid using too specific terms. Ensure that the brandable domain name is easy to spell.